August 20, 1918– Jacqueline Susann:
“A good writer is one who produces books that people read. So if I’m selling millions, I’m good.”
50 years after Valley Of The Dolls was first published, gay guys are still obsessed with the feuding, boozing, pill popping ladies of the camp classic novel and film. Neely O’Hara, Anne Welles, Jennifer North and Helen Lawson have all evolved into top Gay Icons.
Susann is indeed, camp, glamorous, and frivolous. Except for Andy Warhol, she is the most understood modern celebrity. Her female characters are always powerful, independent women who are not afraid of going after what they wanted. The men in her stories are pieces of meat, or fags, or both.
In the film version of Valley Of The Dolls (1967), the bodaciously fashioned, big haired, heavy mascara wearing creatures just could never choose a decent guy. Can we relate? Their over-sized egos matched their over-sized hairdos and high histrionics while these girls frolicked, tripped and dipped through nutty adventures in glorious Technicolor.
Susann led a life that was a lot of smoke and mirrors. She put herself out there as a WASP, but she was Jewish; she appeared to be a woman happy to not be encumbered with children, but she had a son who was institutionalized. She seemed to be high-bred born, the daughter of a renowned artist and his refined wife who did charity work, but her family was actually working-class Philadelphians and not particularly distinguished.
Her novels are not what they appeared either: they are not really literary but they did take on issues like society’s taboos and people who feel marginalized. They are really more than the sum of their chapters.
At 442 pages, Valley Of The Dolls was considered so candid in its portrayal of show-biz lifestyles, plastic surgery, abortion, gay sex, suicide and Demerol that my mother hid her copy and so did the mothers of my friends. The characters were based on celebrities like Ethel Merman and Judy Garland, making Valley Of The Dolls a must read for a little gay 12 year old like me. I thought at the time that the book was a rather impressive, fast moving Broadway-Hollywood soap opera and morality tale about the trials and tribulations, sex lives and problems of an aging group of 1945 era girls and their dependence on drink and drugs. The pills they took to pep themselves up, go to sleep and stay slim were nicknamed “dolls” by Susann herself. The novel made sense to me and I liked it much more than Lord Of The Rings.
One of the Ten Most Popular Books In Publishing History, ranking just below with The Bible and Dr. Spock’s Baby And Child Care, it initially sold more than 20 million copies, spending 22 weeks at number one on The NY Times Bestseller List, the most successful fiction work of the 1960’s worldwide, and making the author’s name a household word.
Before becoming a writer, Susann had a not so successful career as an actor and television performer. She appeared in minor roles in 21 plays on Broadway including the original production of Clare Boothe Luce’s The Women in 1937, but she became the first novelist to have three consecutive books: Valley Of The Dolls, The Love Machine (1969), and Once Is Not Enough (1973) making it to number one on The NY Times’ list. They all received scathing, dismissive reviews.
All three novels were made into very popular films, but only Valley Of The Dolls continues to play in theatres at festivals and retrospects, and to be the subject of theme parties and campy celebrations.
Unlike her characters, Susann enjoyed a long happy marriage. Her husband was press agent Irving Mansfield. They lived on the 24th floor of a building on Central Park South, where Susann did her three-finger typing in a study with pink Pucci print curtains. Once she had a theme, main characters and an ending, she would plaster her pink patent-leather walls with charts that plotted the characters and incidents. She wrote for eight hours a day on pink paper.
Susann worked tirelessly to promote her books and she was a frequent guest on television talk shows. In one memorable exchange on The David Frost Show, John Simon, the especially acerbic critic for New York Magazine, asked her:
“Do you think you are writing art or are you writing trash to make a lot of money?”
Susann answered:
“Little man, I am telling a story. Now does that make you happy?”
Gay writer Gore Vidal once quipped:
“She doesn’t write, she types!”
Truman Capote, also a talk show regular, appeared on The Tonight Show and stated:
“Susann looks likes truck driver in drag.”
When Susann threatened to sue him, Capote said:
“I apologize to truck drivers everywhere.”
The Tonight Show host Johnny Carson gave Susann the chance to fire back at Capote. Susann’s retort:
“Truman, Truman. I think history will prove he’s one of the best Presidents we’ve had.”
The film of Valley Of The Dolls starring Patty Duke, Barbara Parkins, Sharon Tate and Susan Hayworth (in a role intended for Judy Garland) contains a Susann cameo appearance as a reporter in the scene with Tate’s character’s suicide. Valley Of The Dolls was a huge commercial hit and it remains a gay favorite. Susann hated the film, telling the director Mark Robson:
“This picture is a piece of shit.”
It was re-released in Summer 1969 following the murder of Sharon Tate, and again proved to be a hit. Parkins, attending a 1997 screening of the film at the Castro Theatre in San Francisco, told the sold-out crowd of cinema queens:
“I know why you like it… because it’s so bad!”
It was made into a television film in 1981 and a series in 1994. Our culture just can’t get enough. How about a more modern remake starring Melania Trump, Lindsay Lohan, Kate McKinnon, and Leslie Jones?
In January 1973, Susann was diagnosed with lung cancer. She lived for 21 more months, finishing one more book before the cancer got her for good.
Susann’s own favorite of her books was her first, Every Night, Josephine (1963), the true story of her relationship with her poodle. It sold well enough to provide her the time and money to write Valley Of The Dolls. Susann hungered for success and she got there, becoming nothing less than her own brand. She was both a brand and a broad.
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